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Lacoste Legends – The Power of 12

| On 15, Aug 2010

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To celebrate the launch of the LACOSTE Legends project, LACOSTE hosted a glamorous party at Berlin night-spot ‘Stadbad’.
Located in a disused swimming baths in Berlin, the Stadtbad Oderberger was the perfect venue for the Legends event, and was totally transformed that evening into a LACOSTE haven, complete with ‘grass’ tennis court that acted as the dance floor.
A set from project collaborator Stones Throw (DJ James Pants) filled the dance floor with the tracks that made them famous. The music then turned over to Jazzie B, formerly of Soul II Soul, whose rendition of ‘Back to Life’ proved a sensation.
Over 500 people joined the party to celebrate this unique LACOSTE footwear collaboration project and mark the occasion in true legendary style.

About Legends
An inspirational new footwear design project, LACOSTE Legends brings together 12 legendary collaborators from the worlds of music, media, design and retail, to create an exclusive collection comprising 12 shoes.
Sharing the LACOSTE values of tenacity, authenticity, modernity and effortless style, together the 12 contributors are the LACOSTE Legends.
The story of Legends begins with René Lacoste. Reigning tennis champion of the 1920s known as ‘The Crocodile’ for his on-court tenacity, René was a true legend of his time. Famed for his sportsmanship, his spiritedness, elegance and enduring sense of style, René went on to found the eponymous LACOSTE brand that over 75 years later still bears the much-beloved crocodile emblem.
As a prolific inventor off the tennis court, René created the ubiquitous L.12.12 Polo Shirt, utilising state-of-the-art technology to craft it from breathable cotton known as petit piqué. To this day the Polo Shirt remains an icon of the brand, synonymous with quality and style.
Inspired by the legacy of René and the LACOSTE tradition of innovation, the story lives on through the Legends footwear concept that unites 12 contemporary Legends to pay homage to the great man and the iconic L.12.12 Polo.
Fusing the collection together, each shoe has a tongue crafted from petit piqué cotton, incorporating a woven LACOSTE-branded tab finished with a mother-of-pearl button, referencing the intricate detailing found on the L.12.12 Polo. The 12 designs reflect the broadly diverse personalities and creative talents of each of the contributors, and confirm their legendary status as the foremost trend-setters and opinion-leaders from across the globe.
The 12 designs go on sale with selected global distribution on 12.12 – the 12th December 2010.


The 12 LACOSTE Legends are:
Jazzie B
Entrepreneur Jazzie B, OBE, is a household name. But his status is not just due to Top Ten hits and best-selling albums. Along with creating the world-famous sound system Soul II Soul, Jazzie imagined that total look known as the “Funki Dred”. It grows and changes every season, infusing all Jazzie’s endeavours with a unique and vibrant brand.
Sébastien Tellier
Sébastien Tellier is a modern day enigma. A hirsute lothario, conquering hearts with soulful music that brims with a seductive allure. As the summer of 2010 approaches, Sébastien is preparing to return to the studio to record his fourth album, the subject matter remaining under wraps for now. Fans should also watch out for CASTRA – a two-headed secret project with an as yet unnamed big collaborator.
Stones Throw
Stones Throw Records is an independent, underground hip hop, soul and funk record label based in LA. It was started in 1996 by DJ/Producer Peanut Butter Wolf. With a roster that includes Madlib, J Dilla, Doom, Mayer Hawthorne, Aloe Blacc, and Dam-Funk, they can be regularly found representing their unique sound in venues in all key global cities.
ato
Japanese designer Ato Matsumoto has been a fixture at Paris Menswear Fashion Week since 2000. With a flagship store in Tokyo, the ato collection also includes a womenswear line launched in 2003.


Christophe Lemaire

Christophe Lemaire gained his experience with Yves Saint Laurent and Thierry Mugler, where he completed his initial placements, then as assistant to Christian Lacroix from 1986 to 1990 at Jean Patou and Christian Lacroix. From 2000 to 2010, Christophe was Artistic Director of LACOSTE. Twice winner of the Andam Prize, he launched his own label in 1991 and added men’s ready-to-wear to the women’s collection four years later. He refined a fashion inspired by changes in music and pop culture, the mix of attitudes and the scent of freedom that they gave off.

Tim Hamilton
The designer Tim Hamilton founded his label in 2007; just over three years later, he has risen to become a leading voice of New York American men’s wear new guard and is now reaching International acclaim.

Sneaker Freaker
Launched in 2002 by Simon ‘Woody’ Wood and acknowledged as the first magazine to document the modern footwear craze as a global phenomenon, Sneaker Freaker has become an unlikely publishing success story. Now also online, it is a daily must-see for sneaker fans everywhere.

i-D
Legendary British fashion and style magazine founded in 1980. Editor-in-Chief Terry Jones has established himself as one of the most innovative creative directors of his generation, from the covers of Vanity Fair and Vogue, where he was art director from 1972-77, to the innovative designs of i-D magazine.

Shoes Master
Japanese sneaker magazine first published in 2004, Shoes Master has rapidly become an internationally-distributed bible for all sneaker devotees. With a philosophy that ‘sneakers are not simply something to put on your feet, there is a deeper sense of fun that speaks to your emotions’, the magazine is a biannual publication showcasing sneakers from around the globe.

Bodega
Located in Boston in the US, Bodega is an iconic spot for urban youth. Hidden behind a traditional “bodega” (convenience store) is a secret sneaker store. A faux Snapple vending machine activates a hidden sliding door -Inside is an ultra-modern sneaker store carrying limited edition styles as well as street wear and books on art and design. A truly legendary and fresh approach to retailing with second-to-none consumer care.

D-Mop
Since its conception in 1988, D-mop has been unwaveringly dedicated to exploring unique, cutting-edge designs, advocating creative and quality collections as well as supporting new bright talents. In so doing they have gained themselves the reputation of possessing the most distinctive visions on the fashion scenes around the world. Stores cover all major shopping areas in Hong Kong, including Causeway Bay, Central, Tsimshatsui and Mongkok.

colette
Destination Paris fashion store colette first opened its doors in March 1997, situated at 213 rue Saint-Honoré. Its philosophy is aimed at reinventing the concept of retail, and the tag line “styledesignartfood” is the mantra through which colette has flourished.

For more info and updates also check 24teeth.