OKGo – Last Leaf *NEW VIDEO*
aaamusic | On 11, Nov 2010
The Last Leaf partnership began with a simple question from Samsung® executives to OK Go: “What’s your next project?” OK Go expressed interest in working with Nadeem Mazen and Ali Mohammad, founders of Serious Business Design, on an animation idea they’d been dreaming up, and after some dialogue, Samsung turned OK Go loose with its latest innovation in premium camera technology, the Samsung NX100 camera. Each second of the video is a sequence of fifteen Samsung NX100 photographs, which OK Go shot with Mazen, Mohammad and a crew of interns. The band then worked closely with Geoff Mcfetridge, founder of Champion Graphics, on the hand-drawn animation. Mcfetridge is an award-winning, multidisciplinary artist whose work encompasses logos, poetry, animation, graphics, large-scale sculpture, textile and wallpaper, and paintings. His work is in the collection of the SF Museum of Modern Art and has been exhibited internationally, including the Cooper Hewitt National Design Biennial and the California Design Biennial. Throughout the process, behind-the-scenes footage was captured with a Samsung NX100. You can check out the documentary episodes at: www.cre8yourworld.com
Last Leaf will be embeddable, like each of the videos created by the band to accompany songs from its latest album, Of the Blue Colour of the Sky, which features the original album and a second disc packed with alternate versions, demos and covers, was released last month. It includes the song ‘Shooting The Moon’ which was featured on the Twilight movie soundtrack ‘New Moon’ and, according to the NME is, ‘the biggest treat on the album’.
The new video comes on the heels of OK Go’s White Knuckles clip, which has been viewed over seven million times online since its world premiere. It reached the 1 million mark in just 24 hours making it their most successful video to date. The clip features OK Go performing a synchronized routine with trained dogs provided by Talented Animals (http://www.talentedanimals.com). Fans can purchase the White Knuckles clip at the band’s website. OK Go is donating a portion of net proceeds from these sales to the ASPCA, specifically for the support of animal rescue.
OK Go recently partnered with Indaba and Rock Band Network on a remix contest for White Knuckles. Weekly winners were selected by Dave Fridmann, who produced Of the Blue Colour of the Sky. The grand prize winner – “The Big Robot” of the United Kingdom – will have their remix mastered and made available for download in Rock Band and receive a gaming console, a copy of Rock Band 3 and a set of Rock Band instruments. You can check out the winning remix at:http://www.indabamusic.com/submissions/show/31225
OK Go, the most downloaded band ever, comprises Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross.