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AAA Music | 15 December 2019

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Arcade Fire to receive Hard Rock Ambassadors of Rock Award at 2011 Nordoff Robbins O2 Silver Clef Awards

| On 20, Jun 2011

Canadian band Arcade Fire will pick up the Hard Rock Ambassadors of Rock Award at the 2011 Nordoff Robbins O2 Silver Clef Lunch on Friday 1 July, it was announced today.


The star-studded event is in aid of Nordoff Robbins – the chosen charity of the UK music industry – who use music to transform the lives of vulnerable people. Previous recipients of the Ambassadors Of Rock Award include Slash, Queen, Bryan Adams and Bryan Ferry. Other winners at the 2011 O2 Silver Clef Awards are Annie Lennox (O2 Silver Clef Award), Tinie Tempah (TAG Design & Interactive: Best Newcomer award), Biffy Clyro (Royal Albert Hall Best British Band), Status Quo (Sony Ericsson Lifetime Achievement Award), Alfie Boe (PPL Classical Award) and Liza Minnelli (Investec Icon Award). Further award winners will be announced soon.

Arcade Fire commented, “Nordoff Robbins does amazing work. It’s an honor to be a part of this event and to receive a Silver Clef Award.”


David Munns, Chairman, Nordoff Robbins said, We are delighted to honour Arcade Fire with the Hard Rock Ambassadors of Rock Award at the O2 Silver Clef Awards. Their musicianship is exceptional and their live shows phenomenal, and with their commitment to supporting various charities worldwide makes them a true example of what it means to be an ‘ambassador of rock’.


“Our work at Nordoff Robbins is life changing. Since the Silver Clef Awards began 36 years ago, they have raised over £8m for Nordoff Robbins, allowing us to use music transform the lives of many thousands of disadvantaged and vulnerable people – but we still have a long way to go to ensure we can deliver our music services to all those who need them.”


Nordoff Robbins use music to transform the lives of people of all ages all over the UK. Supported heavily by the music industry, where they are the charity of choice at the BRITs and the MITs, they provide over 45,000 music therapy sessions annually in a variety of settings across the UK including schools, day centres, hospitals, care homes, in addition to their main centre and units.


The annual Nordoff Robbins O2 Silver Clef Awards Lunch, which began in 1975, is now the jewel in the charity’s fundraising crown and a highlight of the UK music industry’s calendar. Sponsored by O2 for the past nine years, and now in its 36th year, the event has raised over £8 million for Nordoff Robbins since its inception. Last year’s winners included Muse, JLS and Dizzee Rascal and honourees in previous years include The Who, Elton John, Pink Floyd, Paul McCartney, Sting, Take That, Kylie Minogue and many more .


Arcade Fire – Hard Rock Ambassadors Of Rock Award


Hailing from Montreal, Canada, Arcade Fire are a seven piece band who have released three records in six years.

2010’s The Suburbs (Sonovox) debuted at #1 in the UK and the US, and has since gone platinum in Canada and gold in the UK.  Following the album release, the band performed two sold out shows at New York’s Madison Square Gardens, and produced a live stream on You Tube, directed by Terry Gilliam the concert received over 1.8 million views worldwide.  The Wilderness Downtown, an online video for We Used To Wait received over 90 million views worldwide, spreading across social networking sites and causing Arcade Fire to top Hype Machine.  A short film, Scenes from the Suburbs, directed by Spike Jonze and co-written by Jonze, Will Butler and Win Butler, accompanied a new edition of The Suburbs released in June 2011.

The Arcade Fire are Win Butler, Régine Chassagne, Richard Reed Parry, William Butler, Tim Kingsbury, Sarah Neufeld and Jeremy Gara.