Swedish House Mafia to be honoured at Nordoff Robbins O2 Silver Clef Awards
aaamusic | On 29, Jun 2011
The star-studded event is in aid of Nordoff Robbins – the chosen charity of the UK music industry – who use music to transform the lives of vulnerable people. Other winners at the 2011 O2 Silver Clef Awards are Annie Lennox (O2 Silver Clef Award), Tinie Tempah (TAG Design & Interactive: BestNewcomer award), Biffy Clyro (Royal Albert Hall Best British Band), Status Quo (Sony Ericsson Lifetime Achievement Award), Alfie Boe (PPL Classical Award), Arcade Fire (Hard Rock Ambassadors of Rock Award) and Liza Minnelli (Investec Icon Award).
Swedish House Mafia commented, “We are honoured to have won a Silver Clef Award. Nordoff Robbins is one of the best charities around and one we’re keen to work with moving forward. We can’t think of a better cause or a more prestigious set of company to be in.”
David Munns, Chairman, Nordoff Robbins said, ”We are excited to be honouring Swedish House Mafia with the Raymond Weil International Award at this year’s O2 Silver Clef Awards. Their success in the dance world has not only taken Ibiza by storm but has spread across the UK and Europe and this is only the start – they are only going to get even bigger.”
“Our work at Nordoff Robbins is life changing. Since the Silver Clef Awards began 36 years ago, they have raised over £8m for Nordoff Robbins, allowing us to use music transform the lives of many thousands of disadvantaged and vulnerable people – but we still have a long way to go to ensure we can deliver our music services to all those who need them.”
Nordoff Robbins use music to transform the lives of people of all ages all over the UK. Supported heavily by the music industry, where they are the charity of choice at the BRITs and the MITs, they provide over 45,000 music therapy sessions annually in a variety of settings across the UK including schools, day centres, hospitals, care homes, in addition to their main centre and units.
The annual Nordoff Robbins O2 Silver Clef Awards Lunch, which began in 1975, is now the jewel in the charity’s fundraising crown and a highlight of the UK music industry’s calendar. Sponsored by O2 for the past nine years, and now in its 36th year, the event has raised over £8 million for Nordoff Robbins since its inception. Last year’s winners included Muse, JLS and Dizzee Rascal and honourees in previous years include The Who, Elton John, Pink Floyd, Paul McCartney, Sting, Take That, Kylie Minogue and many more .
Swedish House Mafia – Raymond Weil International Award
SWEDISH HOUSE MAFIA – AKA Steve Angello, Sebastian Ingrosso and Axwell – formed in 2008 but it was their 360 deal with Virgin Records in 2010 that really propelled them to international stardom, with singles ‘One (Your Name)’ – with Pharell Williams on vocals – and ‘Miami 2 Ibiza’ – the UK Top 5 hit featuring Tinie Tempah, becoming huge Ibiza anthems and putting this trio of DJs/producers at the fore of modern electronic music. With support from Zane Lowe, Pete Tong, Erick Morello and a residency at legendary Ibiza club Pacha, for Masquerade Motel, the dance world is Swedish House Mafia’s Oyster.